O DISCURSO DO CONSUMO NA INDÚSTRIA CULTURAL TELEVISIVA - A INCLUSÃO DOS DEFICIENTES NA TELENOVELA “VIVER A VIDA”

Resumo

ABSTRACT: This paper draws upon Critical Discourse Analysis to discuss the discourses of television cultural industry focusing a soap opera named “Viver a Vida” and analysing the way it presents the theme of the social inclusion of disabled people by using a discourse that produces new consumers.